Synthesis Paper Essay Example | Topics and Well Written Essays - 1250 words - 2

Synthesis Paper - Essay Example In the story, Eighner assumes the role of the dumpster diver narrates how he, together with Lizbeth went from living a comfortable life to life in the streets where their survival depended on dumpsters. This transition came after they became homeless. The main points from Eighner’s story are: Today the cost of living in cities is exorbitant. The continued rise in the cost of basic goods and services exerts a lot of pressure on low-income earners(Ehrenreich 152). In addition, unfavorable factors in their places of work add to the pains of the poor as they deal with the demands of modern life. First, low-income earners work for several hours without a break. The effect is that by the time they get home, the low-income earner is so tired they that cannot take a second job to supplement their primary income, even if such a job was available. Most low-income earners are paid poorly by their employers(Ehrenreich 152). This is partly sobecause most of them lack formal education and work as casuals. This conditions severely erodes their ability to bargain for better pay. As result, most low-income earners struggle to pay their basic bills like rent, water and electricity. This means that they cannot save for retirement. The majority of low-income earners work under harsh physical conditions. An example is a factory worker. Even though conditions of work are much better today than during the industrial revolution, for instance, the factory worker still has to endure uncomfortable conditions. Some of these conditions include poor ventilation and poorly designed lifting operations. The latter could expose the worker to back problems. Moreover, most employers do not cover their casual workers under healthcare plans. These plans take care of the treatment of an employee in the event that they suffer injury while at work. Some employers mistreat their employees by scolding them in front of their colleagues instead of correcting them

Marketing Mix Essay Example | Topics and Well Written Essays - 1000 words

Marketing Mix - Essay Example a.. Discussion on which elements of the marketing mix are still being promoted 5 b. Considerations for new developments 5 4. Conclusion 6 Annexes 8 List of references 12 . An analysis of the Pre launching strategy of Cotswold Water Park Introduction. Costswold Water Park Four Pillars Hotel located near Swindon was launched in 2007and had used integrated marketing strategies in pre-launching. Purpose of this research is to analyze if marketing approaches used by the hotel sustained the success of pre-launch a. Review of the marketing mix The hotel used high level plans related to the marketing mix. Chai, Lee , (May 2009) & MacArthy( 06 Sept 2011) consider the right mix of product, pricing, place and, promotion to be assured of a pre-launching success. It is likened to baking a cake wherein there is a right proportion to come out with a desirable product. b. Discussion of the pre-launch activities. Marketing Team Direct, 2011 of the hotel first considered the creation of positioning an d message statements about the hotel. Next, they applied a segmented approach wherein they set a clear target of customers to know their needs and motivations, and travel behavior in order to get an actionable picture of targeted customers. Third, they created activities to support the launch such as marketing and sales tools. Then, they had the partnership strategy wherein they sold the product thru their distribution channel. Next,   they ensured that product infrastructure is fully developed. They also prepared for the international travelers by designing a website. Last is the preparation for the hotel operational activities and coming up with a price system.(Marketing Team Direct, 2011) c. Objectives of the marketers. Objectives set are to be assured of a ready market or advanced bookings of travelers to maintain operations during first months of opening d .What pre-launch activities are evident? Pre-launch activities were selective promotions to target customers by creating brand awareness, research on prospect’s data, and securing advanced bookings. Marketing tools used were advertising, vehicle graphics and press releases, PR and creation of a company website (Marketing Team Direct, 2011) e. Which elements of the Marketing Mix are being focused on and which are missing? Price, place, product and promotion are the marketing mix used, but the people factor is missing. MacArthy believes people or personnel should be incorporated as an approach for service oriented business like Cotswold.. Their strategy lacked the feedback support. The hotel is a service industry, and much depends on the services it offers. The campaign fails to identify the service culture that indicates â€Å"customer satisfaction is the top priority and the hotel activity should demonstrate these business objectives of the customer’. (ITIL Service Culture definition) Bruce Goff (2005), a licensed interior designer for hotel industry, uses the theory of Maslow for hospi tality design that meets hierarchy of needs. On this, he speculates that hotels should be designed to meet the basic needs of travelers then afterwards respond to higher standards of customers needs. He related the bedding wars of Hilton, Marriot, and Westin Hotel and upgrading of small amenities like soaps, towels, shampoo that give customers satisfaction. Advanced Services Marketing (2008) said that there are service standards that should be